MSc Digital Marketing

Marketing is seen as a vital business philosophy and management function, the study of which provides both vocational value and intellectual challenge. The program is designed to introduce students to the fundamental principles of marketing whilst applying these to the fast-changing digital economy. Yo will be immersed in a range of practical marketing topics that will allow you to critically explore how marketing can be applied across digital channels.

The programme is unique as it has been developed in close consultation with two leading marketing professional bodies, the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). This industry recognized and accredited programme is ideal for graduates who like to further develop their understanding and knowledge of the role of digital marketing as well as digital marketing strategies in the world led by digital innovation and digital transformation. The key element of the programme is exposing students to practical topics and themes in digital marketing enabling students to pursue career as self-employed. These include Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Conversion Rate Optimisation (CRO), Social Media Strategy, Paid Facebook Advertising, Google Analytics and Search Console and Google Tag Manager. The programme has 4 specialist modules divided equally in semester 1 and 2. In semester 1, students learn ‘Strategic Marketing in Digital Era’ and ‘The Digital Customer Journey: Data, Profiling and CRM’. In semester 2, students learn ‘Digital Campaign Management and Media’, and ‘Marketing Metrics and Analysis’.